A different kind of photo editor

See for yourself.

Your eyes know which look feels right. Visible Choice gives you a small set of clear visual choices instead of a wall of sliders.

Choose, don’t tune

01 · Choose

Pick a still photo from your iPhone. Nine total choices appear: eight alternatives around the latest choice centered.

02 · Refine

Choose again across Light, Balance, and Film. Keep an optional second choice, undo, reject, or compare with the original.

03 · Export

Finish when it feels right and save a new copy through Apple’s system share and save controls. Your source stays intact.

Focused by design

iPhone, version 1.0

Still photos only. Free and unlimited for the launch cohort. No account or in-app purchase.

On your device

Editing happens locally. We do not upload your photos or edits, and there is no app advertising, analytics, or tracking.

Know the boundary

Version 1.0 does not promise RAW, HDR, cloud processing, video, or a production demo.

The useful details

Questions, answered

Everything worth knowing before you choose your first photo.

What makes Visible Choice different from a typical photo editor?

Instead of asking you to understand sliders and color terminology, Visible Choice shows you edited results. You choose what looks best, and the next round adapts around that choice.

How does each round work?

Each round shows nine choices: eight alternatives around your most recently accepted look, which stays in the center. Pick a favorite, then continue to a closer set of options.

Why is my current choice in the center?

The center tile is your most recently accepted look. It gives you a stable reference, and you can select it again when none of the surrounding alternatives improves on it.

What does the optional second choice do?

A second choice is not an equal vote. If you select one, it contributes 30% to the direction of the next round. Leave it empty when you want the next round based only on your favorite.

What if I dislike every option in a round?

Choose Reject round. Visible Choice keeps your accepted look and offers a closer set of alternatives instead of forcing you to pick something worse.

Can I undo, compare with the original, or finish early?

Yes. You can undo an accepted step, compare against the original photo, and finish whenever the result already feels right.

What can I adjust?

Version 1.0 has three choice spaces: Light adjusts brightness, contrast, and saturation; Balance adjusts temperature, tint, and vibrance; Film adjusts fade plus shadow and highlight tone.

Will Visible Choice overwrite my original photo?

No. The selected source remains untouched. When you finish, Visible Choice creates a new full-resolution copy for Apple’s save and share controls.

Are my photos uploaded anywhere?

No. Editing happens on your iPhone. Version 1.0 has no Visible Choice cloud upload, account, advertising, analytics, or tracking.

Which devices and media are supported?

Version 1.0 is for still photos on iPhone running iOS 17 or later. Video, RAW, and HDR workflows are not supported at launch.

Which export formats are available?

You can create a new JPEG, PNG, or HEIF file, then choose where to save or share it through Apple’s system controls.

How much does it cost?

Version 1.0 launches free and unlimited, with no account or in-app purchase. If pricing changes for future users, it will be stated clearly before they subscribe.

Availability

The App Store and TestFlight destination are not published yet. We will add an owner-approved link after the build, review, and release gates are complete. There is no download link to invent today.

Press and creators: the product summary, source-safe claims, and contact route are on the support page. Please do not request or send photos by default.